When Kara Rasmussen, Senior Marketing Communications Manager for Stryker Endoscopy, introduced a new digital strategy to the organization, she chose to focus on mobile sales enablement for field sales reps.
She saw the shift to smartphones and tablets was changing the way Stryker’s sales team interacts both with Healthcare Providers (HCPs) and with Stryker’s home office. Reps were more connected than ever before, but they were also more scattered and less engaged.
Stryker faced several challenges when initially creating a mobile strategy, including:
Low usage of existing apps and internal websites
Inability of reps to find content on smartphones and content
Lack of version control for content coming from marketing
Disconnection of reps from headquarters and each other.
How did Stryker overcome these challenges?
Read the case study to learn how Stryker and Prolifiq worked together to overcome these challenges.