To identify how Life Sciences organizations are adapting to the massive changes in the US Healthcare market, we conducted the 1st State of Life Sciences Commercialization Study. We wanted to see how top pharmaceutical, med tech, and supporting organizations are evolving their sales and marketing strategies to meet the needs of their customers; including providers, hospitals and patients.
We revealed the findings in the PharmaVoice webinar, Evolution or Revolution: How Life Sciences Organizations are Transforming to Meet the Evolving US Healthcare Market Needs, which is now available on-demand.
Presented by industry veteran Jennifer Muszik and Prolifiq's Jeff Gaus, this webinar digs in on key findings, including:
- How sales and account managers are shifting to a more collaborative selling environment - including new KAM roles
- New competencies and KPI models
- Why only 10% believe their messaging meets the needs of their customers
Fill out the form to watch the on-demand webinar now.