In order to create digital content sales reps will use, your content must be designed specifically for this channel. Don’t think that a new digital channel requires new content.
The key is to learn how to reuse and repurpose your existing content. The first step is to perform a content audit.
Creating a detailed inventory helps you determine what content you already have:
- Where is the source file located?
- Is the asset still being used?
- Should any updates be made to older content?
- Are there any metrics or KPIs worth noting on the performance of the content?
Don’t start building content for the sales channel until you know what you have available to you. Fill out the form to get started with your content audit worksheet.